ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Orum
The Live Conversation Platform for Sales
Detailed comparison
Criteria
ActiveCampaign
Orum
Pricing
Paid
Enterprise
Plans & pricing
Enterprise: Custom
Launch Plan: $250/mo, Ascend Plan: Custom, Enterprise / Infinity: Custom
Free trial
Yes
Yes
Audience
b2b
b2b
Platforms
Web
Web
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Marketing & Sales, information technology & services, Sales calls
Popularity
Very High
High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Orum is an AI-powered sales dialer that automates the calling process, helping sales teams reach more prospects, automate workflows, and have more liv...
Pricing
ActiveCampaign
Paid
Orum
Enterprise
Plans & pricing
ActiveCampaign
Enterprise: Custom
Orum
Launch Plan: $250/mo, Ascend Plan: Custom, Enterprise / Infinity: Custom
Free trial
ActiveCampaign
Yes
Orum
Yes
Audience
ActiveCampaign
b2b
Orum
b2b
Platforms
ActiveCampaign
Web
Orum
Web
API
ActiveCampaign
No
Orum
No
Open Source
ActiveCampaign
Proprietary
Orum
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Orum
Marketing & Sales, information technology & services, Sales calls
Popularity
ActiveCampaign
Very High
Orum
High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Orum
Orum is an AI-powered sales dialer that automates the calling process, helping sales teams reach more prospects, automate workflows, and have more liv...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Orum
AI-powered parallel dialing
CRM integrations (Salesforce, Outreach, Salesloft)
Automated voicemail drop
Call analytics and reporting
Sales floor gamification
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Orum
- AI-powered parallel dialing
- Automates calling process
- Maximizes live conversations
Other comparisons
FAQ: ActiveCampaign vs Orum
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Orum: The Live Conversation Platform for Sales. Both tools take different approaches to address similar needs.
Both are paid tools. ActiveCampaign is paid and Orum is contact.
The best choice between ActiveCampaign and Orum depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Orum offers: AI-powered parallel dialing, CRM integrations (Salesforce, Outreach, Salesloft), Automated voicemail drop, Call analytics and reporting.
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.