ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Pega
Enterprise AI decisioning and workflow automation platform
Detailed comparison
Criteria
ActiveCampaign
Pega
Pricing
Paid
Enterprise
Plans & pricing
Enterprise: Custom
Pega Platform - Low-code Factory Edition: $35/mo, Pega Platform - Standard Edition: $90/mo, Pega Platform - Enterprise Edition: Custom, Pega Customer Service: Custom, Pega Sales Automation: Custom, Pega Marketing: Custom
Free trial
Yes
Yes
Audience
b2b
b2b
Platforms
Web
Web, Api
API
No
Yes
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Dev & Tech, information technology & services, Workflow automation
Popularity
Very High
Very High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Pega is the leading Enterprise Transformation Company™ that helps organizations Build for Change® with enterprise AI decisioning and workflow automati...
Pricing
ActiveCampaign
Paid
Pega
Enterprise
Plans & pricing
ActiveCampaign
Enterprise: Custom
Pega
Pega Platform - Low-code Factory Edition: $35/mo, Pega Platform - Standard Edition: $90/mo, Pega Platform - Enterprise Edition: Custom, Pega Customer Service: Custom, Pega Sales Automation: Custom, Pega Marketing: Custom
Free trial
ActiveCampaign
Yes
Pega
Yes
Audience
ActiveCampaign
b2b
Pega
b2b
Platforms
ActiveCampaign
Web
Pega
Web, Api
API
ActiveCampaign
No
Pega
Yes
Open Source
ActiveCampaign
Proprietary
Pega
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Pega
Dev & Tech, information technology & services, Workflow automation
Popularity
ActiveCampaign
Very High
Pega
Very High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Pega
Pega is the leading Enterprise Transformation Company™ that helps organizations Build for Change® with enterprise AI decisioning and workflow automati...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Pega
Workflow Automation
Predictive AI
Data & Integrations
Security & Compliance
Pega GenAI™
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Pega
- Enterprise AI decisioning & workflow automation
- Build for Change® methodology
- Pega GenAI™ for enhanced capabilities
Other comparisons
FAQ: ActiveCampaign vs Pega
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Pega: Enterprise AI decisioning and workflow automation platform. Both tools take different approaches to address similar needs.
Both are paid tools. ActiveCampaign is paid and Pega is contact.
The best choice between ActiveCampaign and Pega depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Pega offers: Workflow Automation, Predictive AI, Data & Integrations, Security & Compliance.
Based on our data, Pega currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.