ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Tray.io
AI-powered iPaaS for low-code automation
Detailed comparison
Criteria
ActiveCampaign
Tray.io
Pricing
Paid
Enterprise
Plans & pricing
Enterprise: Custom
Pro: Custom, Team: Custom, Enterprise: Custom
Free trial
Yes
Yes
Audience
b2b
b2b
Platforms
Web
Web
API
No
Yes
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Finance, Business automation
Popularity
Very High
Very High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
An enterprise-grade automation platform that enables teams to connect their entire technology stack and automate complex business processes using a lo...
Pricing
ActiveCampaign
Paid
Tray.io
Enterprise
Plans & pricing
ActiveCampaign
Enterprise: Custom
Tray.io
Pro: Custom, Team: Custom, Enterprise: Custom
Free trial
ActiveCampaign
Yes
Tray.io
Yes
Audience
ActiveCampaign
b2b
Tray.io
b2b
Platforms
ActiveCampaign
Web
Tray.io
Web
API
ActiveCampaign
No
Tray.io
Yes
Open Source
ActiveCampaign
Proprietary
Tray.io
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Tray.io
Finance, Business automation
Popularity
ActiveCampaign
Very High
Tray.io
Very High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Tray.io
An enterprise-grade automation platform that enables teams to connect their entire technology stack and automate complex business processes using a lo...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Tray.io
Visual workflow builder
Over 600 pre-built app connectors
Tray Universal Connector for any HTTP API
Merlin AI for natural language automation building
Enterprise-grade security and governance
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Tray.io
- Enterprise-grade low-code automation
- 600+ pre-built connectors & universal API
- AI-powered workflow building (Merlin AI)
Other comparisons
FAQ: ActiveCampaign vs Tray.io
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Tray.io: AI-powered iPaaS for low-code automation. Both tools take different approaches to address similar needs.
Both are paid tools. ActiveCampaign is paid and Tray.io is contact.
The best choice between ActiveCampaign and Tray.io depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Tray.io offers: Visual workflow builder, Over 600 pre-built app connectors, Tray Universal Connector for any HTTP API, Merlin AI for natural language automation building.
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.