ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Workato
Enterprise MCP for Agentic AI, built on the #1 iPaaS.
Detailed comparison
Criteria
ActiveCampaign
Workato
Pricing
Paid
Enterprise
Plans & pricing
Enterprise: Custom
Enterprise: Custom
Free trial
Yes
Yes
Audience
b2b
b2b
Platforms
Web
Web
API
No
Yes
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Data & Analytics, information technology & services, Data management
Popularity
Very High
Very High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Workato is an enterprise-grade integration platform as a service (iPaaS) that provides Enterprise MCP servers to connect AI agents to over 1,400 busin...
Pricing
ActiveCampaign
Paid
Workato
Enterprise
Plans & pricing
ActiveCampaign
Enterprise: Custom
Workato
Enterprise: Custom
Free trial
ActiveCampaign
Yes
Workato
Yes
Audience
ActiveCampaign
b2b
Workato
b2b
Platforms
ActiveCampaign
Web
Workato
Web
API
ActiveCampaign
No
Workato
Yes
Open Source
ActiveCampaign
Proprietary
Workato
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Workato
Data & Analytics, information technology & services, Data management
Popularity
ActiveCampaign
Very High
Workato
Very High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Workato
Workato is an enterprise-grade integration platform as a service (iPaaS) that provides Enterprise MCP servers to connect AI agents to over 1,400 busin...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Workato
Universal Connectivity
Security & Governance
Data Orchestration
AI Workflows
MCP Gateway
API Management
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Workato
- Enterprise-grade iPaaS for AI workflows
- Universal connectivity (1,400+ apps)
- Secure, scalable agentic AI automation
Other comparisons
FAQ: ActiveCampaign vs Workato
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Workato: Enterprise MCP for Agentic AI, built on the #1 iPaaS.. Both tools take different approaches to address similar needs.
Both are paid tools. ActiveCampaign is paid and Workato is contact.
The best choice between ActiveCampaign and Workato depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Workato offers: Universal Connectivity, Security & Governance, Data Orchestration, AI Workflows.
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.