Brand24
#1 AI Social Listening Tool
VS
Microsoft Copilot
Your AI companion
Detailed comparison
Criteria
Brand24
Microsoft Copilot
Pricing
Paid
Freemium
Plans & pricing
Individual: $149/mo, Team: $249/mo
Copilot (Free): Free, Copilot Pro: $20/mo, Microsoft 365 Copilot (Business/Enterprise): $30/mo, Copilot Add-on (Business, Promo): $18/mo, Copilot Studio (Capacity Packs): $200/mo, Copilot Studio (Pay-as-you-go): Custom, Microsoft 365 Personal + Copilot: $8.33/mo, Microsoft 365 Family + Copilot: $10.83/mo
Free trial
Yes
Yes
Audience
b2b
b2b
Platforms
Web
Web, Ios, Android
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Brand monitoring
Dev & Tech, Automated conversational
Popularity
Very High
Very High
Description
Brand24 offers instant access to brand mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It empower...
Microsoft Copilot is your companion to inform, entertain, and inspire. Get advice, feedback, and straightforward answers. Try Copilot now.
Pricing
Brand24
Paid
Microsoft Copilot
Freemium
Plans & pricing
Brand24
Individual: $149/mo, Team: $249/mo
Microsoft Copilot
Copilot (Free): Free, Copilot Pro: $20/mo, Microsoft 365 Copilot (Business/Enterprise): $30/mo, Copilot Add-on (Business, Promo): $18/mo, Copilot Studio (Capacity Packs): $200/mo, Copilot Studio (Pay-as-you-go): Custom, Microsoft 365 Personal + Copilot: $8.33/mo, Microsoft 365 Family + Copilot: $10.83/mo
Free trial
Brand24
Yes
Microsoft Copilot
Yes
Audience
Brand24
b2b
Microsoft Copilot
b2b
Platforms
Brand24
Web
Microsoft Copilot
Web, Ios, Android
API
Brand24
No
Microsoft Copilot
No
Open Source
Brand24
Proprietary
Microsoft Copilot
Proprietary
Categories
Brand24
Marketing & Sales, information technology & services, Brand monitoring
Microsoft Copilot
Dev & Tech, Automated conversational
Popularity
Brand24
Very High
Microsoft Copilot
Very High
Description
Brand24
Brand24 offers instant access to brand mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It empower...
Microsoft Copilot
Microsoft Copilot is your companion to inform, entertain, and inspire. Get advice, feedback, and straightforward answers. Try Copilot now.
Features
Brand24
Mentions Tracking
AI Sentiment Analysis
Influencer Score
Online Insights
PDF Reports
Keyword Tracking
Microsoft Copilot
Provide information
Offer advice and feedback
Give straightforward answers
Inspire creativity
Entertain users
Key differentiators
Brand24
- Comprehensive online mention tracking
- AI-powered sentiment & influencer insights
- Reputation management & awareness
Microsoft Copilot
- AI-powered conversational assistant
- Inform, entertain, inspire
- Provides advice and answers
Other comparisons
FAQ: Brand24 vs Microsoft Copilot
Brand24: #1 AI Social Listening Tool. Microsoft Copilot: Your AI companion. Both tools take different approaches to address similar needs.
Microsoft Copilot offers a freemium plan, while Brand24 is a paid tool.
The best choice between Brand24 and Microsoft Copilot depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
Brand24 offers: Mentions Tracking, AI Sentiment Analysis, Influencer Score, Online Insights. Microsoft Copilot offers: Provide information, Offer advice and feedback, Give straightforward answers, Inspire creativity.
Based on our data, Microsoft Copilot currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.