Brand24
#1 AI Social Listening Tool
VS
Perplexity AI
AI-powered answer engine for real-time, cited information and advanced research.
Detailed comparison
Criteria
Brand24
Perplexity AI
Pricing
Paid
Freemium
Plans & pricing
Individual: $149/mo, Team: $249/mo
Free Plan: Free, Perplexity Pro: $16.67/mo, Education Pro: $10/mo, Perplexity Max: $166.67/mo, Perplexity Enterprise Pro: $33.33/mo, Perplexity Enterprise Max: $270.83/mo, API Pricing: Custom
Free trial
Yes
No
Audience
b2b
b2c
Platforms
Web
Web
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Brand monitoring
Specialized Technologies, information technology & services, Search engine
Popularity
Very High
Very High
Description
Brand24 offers instant access to brand mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It empower...
Perplexity AI is a research-oriented answer engine that integrates large language models with live web search, transparent citations, document analysi...
Pricing
Brand24
Paid
Perplexity AI
Freemium
Plans & pricing
Brand24
Individual: $149/mo, Team: $249/mo
Perplexity AI
Free Plan: Free, Perplexity Pro: $16.67/mo, Education Pro: $10/mo, Perplexity Max: $166.67/mo, Perplexity Enterprise Pro: $33.33/mo, Perplexity Enterprise Max: $270.83/mo, API Pricing: Custom
Free trial
Brand24
Yes
Perplexity AI
No
Audience
Brand24
b2b
Perplexity AI
b2c
Platforms
Brand24
Web
Perplexity AI
Web
API
Brand24
No
Perplexity AI
No
Open Source
Brand24
Proprietary
Perplexity AI
Proprietary
Categories
Brand24
Marketing & Sales, information technology & services, Brand monitoring
Perplexity AI
Specialized Technologies, information technology & services, Search engine
Popularity
Brand24
Very High
Perplexity AI
Very High
Description
Brand24
Brand24 offers instant access to brand mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It empower...
Perplexity AI
Perplexity AI is a research-oriented answer engine that integrates large language models with live web search, transparent citations, document analysi...
Features
Brand24
Mentions Tracking
AI Sentiment Analysis
Influencer Score
Online Insights
PDF Reports
Keyword Tracking
Perplexity AI
Real-time answers with cited sources
Perplexity Computer for autonomous, multi-model AI workflows
Access to advanced AI models (GPT-5.1, Claude Opus 4.5, o3-pro, etc.)
File upload and analysis (PDFs, spreadsheets, reports)
Comet AI-native browser for integrated web assistance
Focus Modes for targeted searches (Web, Academic, Social, Health, Finance)
Key differentiators
Brand24
- Comprehensive online mention tracking
- AI-powered sentiment & influencer insights
- Reputation management & awareness
Perplexity AI
- Real-time answers with cited sources
- Agentic AI workflows (Perplexity Computer)
- Document analysis & specialized focus modes
Other comparisons
FAQ: Brand24 vs Perplexity AI
Brand24: #1 AI Social Listening Tool. Perplexity AI: AI-powered answer engine for real-time, cited information and advanced research.. Both tools take different approaches to address similar needs.
Perplexity AI offers a freemium plan, while Brand24 is a paid tool.
The best choice between Brand24 and Perplexity AI depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Brand24 is primarily designed for individuals, while Perplexity AI is built for individuals.
Brand24 offers: Mentions Tracking, AI Sentiment Analysis, Influencer Score, Online Insights. Perplexity AI offers: Real-time answers with cited sources, Perplexity Computer for autonomous, multi-model AI workflows, Access to advanced AI models (GPT-5.1, Claude Opus 4.5, o3-pro, etc.), File upload and analysis (PDFs, spreadsheets, reports).
Based on our data, Perplexity AI currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.