Brandwatch
The social suite of the future.
VS
Elastic
The Search AI Company.
Detailed comparison
Criteria
Brandwatch
Elastic
Pricing
Enterprise
Freemium
Plans & pricing
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Free (Elastic AutoOps): Free, Platinum: Custom, Enterprise: Custom
Free trial
No
Yes
Audience
b2b
b2b
Platforms
Web
Web, Api, Cli
API
No
Yes
Open Source
Proprietary
Proprietary
Categories
Marketing, SEO
SEO, Data Science
Popularity
Very High
Very High
Description
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
Elastic provides The Elasticsearch Platform, designed to power insights and outcomes for enterprises. It enables users to see into their data and find...
Pricing
Brandwatch
Enterprise
Elastic
Freemium
Plans & pricing
Brandwatch
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Elastic
Free (Elastic AutoOps): Free, Platinum: Custom, Enterprise: Custom
Free trial
Brandwatch
No
Elastic
Yes
Audience
Brandwatch
b2b
Elastic
b2b
Platforms
Brandwatch
Web
Elastic
Web, Api, Cli
API
Brandwatch
No
Elastic
Yes
Open Source
Brandwatch
Proprietary
Elastic
Proprietary
Categories
Brandwatch
Marketing, SEO
Elastic
SEO, Data Science
Popularity
Brandwatch
Very High
Elastic
Very High
Description
Brandwatch
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
Elastic
Elastic provides The Elasticsearch Platform, designed to power insights and outcomes for enterprises. It enables users to see into their data and find...
Features
Brandwatch
Consumer Intelligence
AI-powered insights (Iris AI)
Data and network coverage
Solutions for global enterprises (Brandwatch + Cision)
Elastic
Elastic AutoOps, now free for all Elastic users
GPU-accelerated vector database for 12x faster indexing (technical preview)
Elastic Workflows for rules-based and agentic automation (technical preview)
ES|QL as a multidimensional analytical engine with advanced time-series functions
AI-driven Streams for automated log parsing and event surfacing in observability
Key differentiators
Brandwatch
- Comprehensive social suite
- AI-powered consumer intelligence
- Social media & influencer marketing
Elastic
- Unified platform for search, observability, security
- AI-driven insights & GPU-accelerated vector DB
- Powerful ES|QL analytical engine
Other comparisons
FAQ: Brandwatch vs Elastic
Brandwatch: The social suite of the future.. Elastic: The Search AI Company.. Both tools take different approaches to address similar needs.
Elastic offers a freemium plan, while Brandwatch is a contact tool.
The best choice between Brandwatch and Elastic depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
Brandwatch offers: Consumer Intelligence, AI-powered insights (Iris AI), Data and network coverage, Solutions for global enterprises (Brandwatch + Cision). Elastic offers: Elastic AutoOps, now free for all Elastic users, GPU-accelerated vector database for 12x faster indexing (technical preview), Elastic Workflows for rules-based and agentic automation (technical preview), ES|QL as a multidimensional analytical engine with advanced time-series functions.
Based on our data, Elastic currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.