Brandwatch
The social suite of the future.
VS
Google Search Labs
Test the future of AI-powered search
Detailed comparison
Criteria
Brandwatch
Google Search Labs
Pricing
Enterprise
Free
Plans & pricing
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Free: Free
Free trial
No
No
Audience
b2b
b2c
Platforms
Web
Web, Ios, Android
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Social media management
AI & ML, Google search
Popularity
Very High
Very High
Description
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
An experimental program by Google that allows users to test and provide feedback on early-stage search features, including the Search Generative Exper...
Pricing
Brandwatch
Enterprise
Google Search Labs
Free
Plans & pricing
Brandwatch
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Google Search Labs
Free: Free
Free trial
Brandwatch
No
Google Search Labs
No
Audience
Brandwatch
b2b
Google Search Labs
b2c
Platforms
Brandwatch
Web
Google Search Labs
Web, Ios, Android
API
Brandwatch
No
Google Search Labs
No
Open Source
Brandwatch
Proprietary
Google Search Labs
Proprietary
Categories
Brandwatch
Marketing & Sales, information technology & services, Social media management
Google Search Labs
AI & ML, Google search
Popularity
Brandwatch
Very High
Google Search Labs
Very High
Description
Brandwatch
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
Google Search Labs
An experimental program by Google that allows users to test and provide feedback on early-stage search features, including the Search Generative Exper...
Features
Brandwatch
Consumer Intelligence
AI-powered insights (Iris AI)
Data and network coverage
Solutions for global enterprises (Brandwatch + Cision)
Google Search Labs
Search Generative Experience (SGE)
AI-powered search overviews
Coding tips and snippets in search
Add to Sheets integration
Early access to experimental search tools
Key differentiators
Brandwatch
- Comprehensive social suite
- AI-powered consumer intelligence
- Social media & influencer marketing
Google Search Labs
- Early access to experimental AI search
- Shape future of Google Search
- AI-powered search overviews
Other comparisons
FAQ: Brandwatch vs Google Search Labs
Brandwatch: The social suite of the future.. Google Search Labs: Test the future of AI-powered search. Both tools take different approaches to address similar needs.
Google Search Labs offers a free plan, while Brandwatch is a contact tool.
The best choice between Brandwatch and Google Search Labs depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Brandwatch is primarily designed for individuals, while Google Search Labs is built for individuals.
Brandwatch offers: Consumer Intelligence, AI-powered insights (Iris AI), Data and network coverage, Solutions for global enterprises (Brandwatch + Cision). Google Search Labs offers: Search Generative Experience (SGE), AI-powered search overviews, Coding tips and snippets in search, Add to Sheets integration.
Based on our data, Google Search Labs currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.