Brandwatch
The social suite of the future.
VS
Grok
AI assistant by xAI for chat, creation, and real-time answers.
Detailed comparison
Criteria
Brandwatch
Grok
Pricing
Enterprise
Freemium
Plans & pricing
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Basic (Standalone): Free, SuperGrok (Standalone): $30/mo, SuperGrok Heavy (Standalone): $300/mo, X Premium (Grok Access): $8/mo, X Premium+ (Grok Access): $40/mo, Grok Business (SuperGrok): $30/mo, Grok Business (SuperGrok Heavy): $300/mo, Enterprise: Custom
Free trial
No
No
Audience
b2b
b2c
Platforms
Web
Web
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Social media management
Communication, information technology & services, Chatting
Popularity
Very High
Very High
Description
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
Grok is an AI assistant built by xAI. It allows users to chat, create images, and write code. It also provides real-time answers sourced from the web ...
Pricing
Brandwatch
Enterprise
Grok
Freemium
Plans & pricing
Brandwatch
Basic Research Team: $800/mo, Professional Team: $2000/mo, Enterprise: Custom
Grok
Basic (Standalone): Free, SuperGrok (Standalone): $30/mo, SuperGrok Heavy (Standalone): $300/mo, X Premium (Grok Access): $8/mo, X Premium+ (Grok Access): $40/mo, Grok Business (SuperGrok): $30/mo, Grok Business (SuperGrok Heavy): $300/mo, Enterprise: Custom
Free trial
Brandwatch
No
Grok
No
Audience
Brandwatch
b2b
Grok
b2c
Platforms
Brandwatch
Web
Grok
Web
API
Brandwatch
No
Grok
No
Open Source
Brandwatch
Proprietary
Grok
Proprietary
Categories
Brandwatch
Marketing & Sales, information technology & services, Social media management
Grok
Communication, information technology & services, Chatting
Popularity
Brandwatch
Very High
Grok
Very High
Description
Brandwatch
Brandwatch is a social suite designed to help businesses understand and engage with their customers at the speed of social. Built for our fast-moving ...
Grok
Grok is an AI assistant built by xAI. It allows users to chat, create images, and write code. It also provides real-time answers sourced from the web ...
Features
Brandwatch
Consumer Intelligence
AI-powered insights (Iris AI)
Data and network coverage
Solutions for global enterprises (Brandwatch + Cision)
Grok
Chat functionality
Image creation
Code generation
Real-time answers from the web
Real-time answers from X platform
Key differentiators
Brandwatch
- Comprehensive social suite
- AI-powered consumer intelligence
- Social media & influencer marketing
Grok
- Real-time answers from X platform
- AI assistant by xAI
- Multimodal AI (text, image, code)
Other comparisons
FAQ: Brandwatch vs Grok
Brandwatch: The social suite of the future.. Grok: AI assistant by xAI for chat, creation, and real-time answers.. Both tools take different approaches to address similar needs.
Grok offers a freemium plan, while Brandwatch is a contact tool.
The best choice between Brandwatch and Grok depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Brandwatch is primarily designed for individuals, while Grok is built for individuals.
Brandwatch offers: Consumer Intelligence, AI-powered insights (Iris AI), Data and network coverage, Solutions for global enterprises (Brandwatch + Cision). Grok offers: Chat functionality, Image creation, Code generation, Real-time answers from the web.
Based on our data, Grok currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.