Optimize visibility and performance across Google Search, AI Overviews, and AI Mode.

Test the future of AI-powered search
Google Search Console: Optimize visibility and performance across Google Search, AI Overviews, and AI Mode.. Google Search Labs: Test the future of AI-powered search. Both tools take different approaches to address similar needs.
Both offer a free or freemium plan. Google Search Console is free and Google Search Labs is free.
The best choice between Google Search Console and Google Search Labs depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Google Search Console is primarily designed for businesses and professionals, while Google Search Labs is built for individuals.
Google Search Console offers: Monitor performance across Google Search, AI Overviews, and AI Mode, Troubleshoot technical SEO issues, site health, and indexing errors, Submit sitemaps, inspect URLs, and manage content indexing, Analyze Core Web Vitals, video indexing, and search queries with advanced filters. Google Search Labs offers: Search Generative Experience (SGE), AI-powered search overviews, Coding tips and snippets in search, Add to Sheets integration.
Based on our data, Google Search Labs currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.