Grok
AI assistant by xAI for chat, creation, and real-time answers.
VS
BrazeAI™
AI for personalized customer journeys and automated marketing.
Detailed comparison
Criteria
Grok
BrazeAI™
Pricing
Freemium
Enterprise
Plans & pricing
Basic (Standalone): Free, SuperGrok (Standalone): $30/mo, SuperGrok Heavy (Standalone): $300/mo, X Premium (Grok Access): $8/mo, X Premium+ (Grok Access): $40/mo, Grok Business (SuperGrok): $30/mo, Grok Business (SuperGrok Heavy): $300/mo, Enterprise: Custom
Enterprise Custom: Custom
Free trial
No
Yes
Audience
b2c
b2b
Platforms
Web
Web
API
No
Yes
Open Source
Proprietary
Proprietary
Categories
Communication, information technology & services, Chatting
Communication, information technology & services, Customer engagement
Popularity
Very High
Very High
Description
Grok is an AI assistant built by xAI. It allows users to chat, create images, and write code. It also provides real-time answers sourced from the web ...
BrazeAI™ integrates AI marketing and personalization tools within the Braze platform. It unlocks the power of AI to create personalized customer journ...
Pricing
Grok
Freemium
BrazeAI™
Enterprise
Plans & pricing
Grok
Basic (Standalone): Free, SuperGrok (Standalone): $30/mo, SuperGrok Heavy (Standalone): $300/mo, X Premium (Grok Access): $8/mo, X Premium+ (Grok Access): $40/mo, Grok Business (SuperGrok): $30/mo, Grok Business (SuperGrok Heavy): $300/mo, Enterprise: Custom
BrazeAI™
Enterprise Custom: Custom
Free trial
Grok
No
BrazeAI™
Yes
Audience
Grok
b2c
BrazeAI™
b2b
Platforms
Grok
Web
BrazeAI™
Web
API
Grok
No
BrazeAI™
Yes
Open Source
Grok
Proprietary
BrazeAI™
Proprietary
Categories
Grok
Communication, information technology & services, Chatting
BrazeAI™
Communication, information technology & services, Customer engagement
Popularity
Grok
Very High
BrazeAI™
Very High
Description
Grok
Grok is an AI assistant built by xAI. It allows users to chat, create images, and write code. It also provides real-time answers sourced from the web ...
BrazeAI™
BrazeAI™ integrates AI marketing and personalization tools within the Braze platform. It unlocks the power of AI to create personalized customer journ...
Features
Grok
Chat functionality
Image creation
Code generation
Real-time answers from the web
Real-time answers from X platform
BrazeAI™
BrazeAI™ Decisioning Studio™ for 1:1 Personalization
BrazeAI™ Agents for Scalable Engagement
AI-powered Automation & Learning
AI-driven Insights & Analytics
AI-enhanced Journey Orchestration
Cross-Channel AI Optimization
Key differentiators
Grok
- Real-time answers from X platform
- AI assistant by xAI
- Multimodal AI (text, image, code)
BrazeAI™
- AI-driven 1:1 personalization & journeys
- Scalable AI agents for customer engagement
- Integrated AI for cross-channel marketing
Other comparisons
FAQ: Grok vs BrazeAI™
Grok: AI assistant by xAI for chat, creation, and real-time answers.. BrazeAI™: AI for personalized customer journeys and automated marketing.. Both tools take different approaches to address similar needs.
Grok offers a freemium plan, while BrazeAI™ is a contact tool.
The best choice between Grok and BrazeAI™ depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Grok is primarily designed for individuals, while BrazeAI™ is built for individuals.
Grok offers: Chat functionality, Image creation, Code generation, Real-time answers from the web. BrazeAI™ offers: BrazeAI™ Decisioning Studio™ for 1:1 Personalization, BrazeAI™ Agents for Scalable Engagement, AI-powered Automation & Learning, AI-driven Insights & Analytics.
Based on our data, Grok currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.