ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Apollo.io
AI sales platform for B2B prospecting, lead gen, and deal automation.
Detailed comparison
Criteria
ActiveCampaign
Apollo.io
Pricing
Paid
Freemium
Plans & pricing
Enterprise: Custom
Free: Free
Free trial
Yes
No
Audience
b2b
b2b
Platforms
Web
Web
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Marketing & Sales, information technology & services, Sales
Popularity
Very High
Very High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Apollo.io is an AI sales platform designed to accelerate B2B sales. It provides solutions for prospecting, lead generation, and deal automation, helpi...
Pricing
ActiveCampaign
Paid
Apollo.io
Freemium
Plans & pricing
ActiveCampaign
Enterprise: Custom
Apollo.io
Free: Free
Free trial
ActiveCampaign
Yes
Apollo.io
No
Audience
ActiveCampaign
b2b
Apollo.io
b2b
Platforms
ActiveCampaign
Web
Apollo.io
Web
API
ActiveCampaign
No
Apollo.io
No
Open Source
ActiveCampaign
Proprietary
Apollo.io
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Apollo.io
Marketing & Sales, information technology & services, Sales
Popularity
ActiveCampaign
Very High
Apollo.io
Very High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Apollo.io
Apollo.io is an AI sales platform designed to accelerate B2B sales. It provides solutions for prospecting, lead generation, and deal automation, helpi...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Apollo.io
Outbound Prospecting
Inbound Lead Qualification
Data Enrichment
Deal Execution
AI Assistant
Chrome Extension
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Apollo.io
- AI sales platform for B2B prospecting
- Comprehensive lead generation & deal automation
- Smart data for faster deal closing
Other comparisons
FAQ: ActiveCampaign vs Apollo.io
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Apollo.io: AI sales platform for B2B prospecting, lead gen, and deal automation.. Both tools take different approaches to address similar needs.
Apollo.io offers a freemium plan, while ActiveCampaign is a paid tool.
The best choice between ActiveCampaign and Apollo.io depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Apollo.io offers: Outbound Prospecting, Inbound Lead Qualification, Data Enrichment, Deal Execution.
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.