ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Instantly
Sales Engagement and Lead Intelligence
Detailed comparison
Criteria
ActiveCampaign
Instantly
Pricing
Paid
Freemium
Plans & pricing
Enterprise: Custom
Free: Free, Growth: $47/mo, Light Speed: $358/mo, Enterprise: Custom
Free trial
Yes
No
Audience
b2b
b2b
Platforms
Web
Web
API
No
No
Open Source
Proprietary
Proprietary
Categories
Marketing & Sales, information technology & services, Marketing automation
Marketing & Sales, information technology & services, Customer leads
Popularity
Very High
Very High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Instantly is a sales engagement platform designed to help businesses turn leads into clients. It provides automated outreach, a B2B lead database, ema...
Pricing
ActiveCampaign
Paid
Instantly
Freemium
Plans & pricing
ActiveCampaign
Enterprise: Custom
Instantly
Free: Free, Growth: $47/mo, Light Speed: $358/mo, Enterprise: Custom
Free trial
ActiveCampaign
Yes
Instantly
No
Audience
ActiveCampaign
b2b
Instantly
b2b
Platforms
ActiveCampaign
Web
Instantly
Web
API
ActiveCampaign
No
Instantly
No
Open Source
ActiveCampaign
Proprietary
Instantly
Proprietary
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Instantly
Marketing & Sales, information technology & services, Customer leads
Popularity
ActiveCampaign
Very High
Instantly
Very High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Instantly
Instantly is a sales engagement platform designed to help businesses turn leads into clients. It provides automated outreach, a B2B lead database, ema...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Instantly
Automated Outreach
B2B Lead Database
Email Deliverability Tools
AI-Powered CRM
Email Verification
Inbox Placement
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Instantly
- Unlimited email accounts & automated warmup
- B2B lead database for scaled outreach
- AI-powered CRM & deliverability network
Other comparisons
FAQ: ActiveCampaign vs Instantly
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Instantly: Sales Engagement and Lead Intelligence. Both tools take different approaches to address similar needs.
Instantly offers a freemium plan, while ActiveCampaign is a paid tool.
The best choice between ActiveCampaign and Instantly depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Instantly offers: Automated Outreach, B2B Lead Database, Email Deliverability Tools, AI-Powered CRM.
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.