ActiveCampaign
Elevate marketing automation with AI, machine learning, and generative AI.
VS
Clay
Scale your outbound with better data and AI
Detailed comparison
Criteria
ActiveCampaign
Clay
Pricing
Paid
Freemium
Plans & pricing
Enterprise: Custom
—
Free trial
Yes
—
Audience
b2b
b2b
Platforms
Web
—
API
No
—
Open Source
Proprietary
—
Categories
Marketing & Sales, information technology & services, Marketing automation
Marketing & Sales, information technology & services, Prospecting
Popularity
Very High
High
Description
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, an...
Pricing
ActiveCampaign
Paid
Clay
Freemium
Plans & pricing
ActiveCampaign
Enterprise: Custom
Clay
—
Free trial
ActiveCampaign
Yes
Clay
—
Audience
ActiveCampaign
b2b
Clay
b2b
Platforms
ActiveCampaign
Web
Clay
—
API
ActiveCampaign
No
Clay
—
Open Source
ActiveCampaign
Proprietary
Clay
—
Categories
ActiveCampaign
Marketing & Sales, information technology & services, Marketing automation
Clay
Marketing & Sales, information technology & services, Prospecting
Popularity
ActiveCampaign
Very High
Clay
High
Description
ActiveCampaign
ActiveCampaign is an AI-powered marketing software that leverages artificial intelligence, machine learning, and generative AI. It helps businesses op...
Clay
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, an...
Features
ActiveCampaign
AI Orchestration
AI Agents
Marketing Automation
CRM
Content Creation
Analytics & Reporting
Clay
75+ built-in data providers
AI-powered lead research
Automated web scraping
CRM enrichment (Salesforce, HubSpot)
Advanced outbound sequence personalization
Key differentiators
ActiveCampaign
- AI-powered marketing automation
- AI orchestration & AI agents
- Optimizes customer journeys with AI
Clay
Other comparisons
FAQ: ActiveCampaign vs Clay
ActiveCampaign: Elevate marketing automation with AI, machine learning, and generative AI.. Clay: Scale your outbound with better data and AI. Both tools take different approaches to address similar needs.
Clay offers a freemium plan, while ActiveCampaign is a paid tool.
The best choice between ActiveCampaign and Clay depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
ActiveCampaign offers: AI Orchestration, AI Agents, Marketing Automation, CRM. Clay offers: 75+ built-in data providers, AI-powered lead research, Automated web scraping, CRM enrichment (Salesforce, HubSpot).
Based on our data, ActiveCampaign currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.