Clay
Scale your outbound with better data and AI
VS
Writesonic
AI Search Visibility Tracking & Optimization Platform
Detailed comparison
Criteria
Clay
Writesonic
Pricing
Freemium
Freemium
Plans & pricing
—
Free: Free, Lite: $49/mo, Enterprise: Custom
Free trial
—
Yes
Audience
b2b
b2b
Platforms
—
Web
API
—
No
Open Source
—
Proprietary
Categories
Marketing & Sales, information technology & services, Prospecting
Marketing & Sales, information technology & services, SEO content
Popularity
High
Very High
Description
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, an...
Writesonic is an AI search visibility tracking and optimization platform. It enables businesses to track AI visibility across ChatGPT and over 10 othe...
Pricing
Clay
Freemium
Writesonic
Freemium
Plans & pricing
Clay
—
Writesonic
Free: Free, Lite: $49/mo, Enterprise: Custom
Free trial
Clay
—
Writesonic
Yes
Audience
Clay
b2b
Writesonic
b2b
Platforms
Clay
—
Writesonic
Web
API
Clay
—
Writesonic
No
Open Source
Clay
—
Writesonic
Proprietary
Categories
Clay
Marketing & Sales, information technology & services, Prospecting
Writesonic
Marketing & Sales, information technology & services, SEO content
Popularity
Clay
High
Writesonic
Very High
Description
Clay
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, an...
Writesonic
Writesonic is an AI search visibility tracking and optimization platform. It enables businesses to track AI visibility across ChatGPT and over 10 othe...
Features
Clay
75+ built-in data providers
AI-powered lead research
Automated web scraping
CRM enrichment (Salesforce, HubSpot)
Advanced outbound sequence personalization
Writesonic
AI Search Visibility Tracking (across ChatGPT & 10+ AI platforms)
Citation Gap Monitoring & Fixing
AI-Powered SEO Automation & Audit
Content Creation & Optimization (including AI Article Writer)
Reddit & UGC Forum Targeting
Premium SEO Data Integrations (Ahrefs, Semrush)
Key differentiators
Clay
Writesonic
- AI visibility tracking across 10+ AI platforms
- Monitor & fix AI citation gaps
- Target Reddit & UGC forums
Other comparisons
FAQ: Clay vs Writesonic
Clay: Scale your outbound with better data and AI. Writesonic: AI Search Visibility Tracking & Optimization Platform. Both tools take different approaches to address similar needs.
Both offer a free or freemium plan. Clay is freemium and Writesonic is freemium.
The best choice between Clay and Writesonic depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
Clay offers: 75+ built-in data providers, AI-powered lead research, Automated web scraping, CRM enrichment (Salesforce, HubSpot). Writesonic offers: AI Search Visibility Tracking (across ChatGPT & 10+ AI platforms), Citation Gap Monitoring & Fixing, AI-Powered SEO Automation & Audit, Content Creation & Optimization (including AI Article Writer).
Based on our data, Writesonic currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.