Clay
Scale your outbound with better data and AI
VS
Google Gemini
Your creative and helpful AI collaborator.
Popularity
Clay6,197
Google Gemin...14,300
Pricing
FreemiumClay
FreemiumGoogle Gem...
Features
5
Clay
vs
5
Google Gem...
Our verdict
Google Gemini is significantly more popular in terms of media coverage and engagement.
Clay is more geared toward b2b users, while Google Gemini targets b2c.
Google Gemini offers an API for integration into your workflows.
Detailed comparison
Criteria
Clay
Google Gemini
Pricing
Freemium
Freemium
Plans & pricing
—
Free Tier (Google Gemini App): Free, Google AI Pro (Gemini Advanced): $19.99/mo, Google AI Ultra: $249.99/mo, Free Tier (Gemini Developer API): Free, Gemini 3.1 Pro Preview (API): $2/mo, Gemini 2.5 Pro (API): $1.25/mo, Gemini Business: Custom, Gemini Enterprise: Custom
Free trial
—
Yes
Audience
b2b
b2c
Platforms
—
Web, Ios, Android
API
—
Yes
Open Source
—
Proprietary
Integrations
—
Google Workspace
Categories
Sales, Marketing
Chatbots, Productivity
Popularity
High
Very High
Description
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
Google Gemini is an AI assistant designed to help with a variety of tasks. It can assist with planning trips and exporting details to Google Docs, organize data into tables, draft emails, and provide resume tips. Gemini also leverages multimodal understanding, including processing information from photo libraries.
Pricing
Clay
Freemium
Google Gemini
Freemium
Plans & pricing
Clay
—
Google Gemini
Free Tier (Google Gemini App): Free, Google AI Pro (Gemini Advanced): $19.99/mo, Google AI Ultra: $249.99/mo, Free Tier (Gemini Developer API): Free, Gemini 3.1 Pro Preview (API): $2/mo, Gemini 2.5 Pro (API): $1.25/mo, Gemini Business: Custom, Gemini Enterprise: Custom
Free trial
Clay
—
Google Gemini
Yes
Audience
Clay
b2b
Google Gemini
b2c
Platforms
Clay
—
Google Gemini
Web, Ios, Android
API
Clay
—
Google Gemini
Yes
Open Source
Clay
—
Google Gemini
Proprietary
Integrations
Clay
—
Google Gemini
Google Workspace
Categories
Clay
Sales, Marketing
Google Gemini
Chatbots, Productivity
Popularity
Clay
High
Google Gemini
Very High
Description
Clay
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
Google Gemini
Google Gemini is an AI assistant designed to help with a variety of tasks. It can assist with planning trips and exporting details to Google Docs, organize data into tables, draft emails, and provide resume tips. Gemini also leverages multimodal understanding, including processing information from photo libraries.
Features
Clay
75+ built-in data providers
AI-powered lead research
Automated web scraping
CRM enrichment (Salesforce, HubSpot)
Advanced outbound sequence personalization
Google Gemini
Trip planning and export to Google Docs
Data organization and table creation
Email drafting
Resume tips and content suggestions
Multimodal understanding (e.g., photos library)
Key differentiators
Clay
Google Gemini
- Multimodal understanding
- Deep Google ecosystem integration
Other comparisons
FAQ: Clay vs Google Gemini
Clay: Scale your outbound with better data and AI. Google Gemini: Your creative and helpful AI collaborator.. Both tools take different approaches to address similar needs.
Both offer a free or freemium plan. Clay is freemium and Google Gemini is freemium.
The best choice between Clay and Google Gemini depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Clay is primarily designed for individuals, while Google Gemini is built for individuals.
Clay offers: 75+ built-in data providers, AI-powered lead research, Automated web scraping, CRM enrichment (Salesforce, HubSpot). Google Gemini offers: Trip planning and export to Google Docs, Data organization and table creation, Email drafting, Resume tips and content suggestions.
Based on our data, Google Gemini currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.
Google Gemini offers a free trial, but Clay does not.
