Clay
Scale your outbound with better data and AI
VS
People.ai
AI Revenue Platform for Sales Teams
Popularity
Clay6,197
People.ai8,814
Pricing
FreemiumClay
EnterprisePeople.ai
Features
5
Clay
vs
5
People.ai
Our verdict
If you're on a budget, Clay offers free access.
People.ai offers an API for integration into your workflows.
Detailed comparison
Criteria
Clay
People.ai
Pricing
Freemium
Enterprise
Plans & pricing
—
PeopleGlass: Free, SalesAI Revenue Intelligence Platform (Core Platfo: $50/mo, Basic: Custom, Pro: Custom, Enterprise: Custom
Free trial
—
Yes
Audience
b2b
b2b
Platforms
—
Web, Api
API
—
Yes
Open Source
—
Proprietary
Integrations
—
Salesforce, Oracle-eloqua, Marketo, Outreach, Clari, Seismic, Demandbase, Gainsight, Drift, Snowflake, Salesloft, Revenue.io, Hubspot-marketing-hub, Xactly, Totango, Microsoft-dynamics-365-sales, Gmail, Google-calendar, Microsoft-365, Outlook
Categories
Sales, Marketing
Sales
Popularity
High
Very High
Description
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
People.ai is an AI Revenue Platform that leverages sales automation and AI to help sales teams grow revenue, create consistent sales processes, and develop more effective teams. It provides actionable insights and streamlines operations by identifying at-risk accounts and offering features like ClosePlan AI for account research and scoring.
Pricing
Clay
Freemium
People.ai
Enterprise
Plans & pricing
Clay
—
People.ai
PeopleGlass: Free, SalesAI Revenue Intelligence Platform (Core Platfo: $50/mo, Basic: Custom, Pro: Custom, Enterprise: Custom
Free trial
Clay
—
People.ai
Yes
Audience
Clay
b2b
People.ai
b2b
Platforms
Clay
—
People.ai
Web, Api
API
Clay
—
People.ai
Yes
Open Source
Clay
—
People.ai
Proprietary
Integrations
Clay
—
People.ai
Salesforce, Oracle-eloqua, Marketo, Outreach, Clari, Seismic, Demandbase, Gainsight, Drift, Snowflake, Salesloft, Revenue.io, Hubspot-marketing-hub, Xactly, Totango, Microsoft-dynamics-365-sales, Gmail, Google-calendar, Microsoft-365, Outlook
Categories
Clay
Sales, Marketing
People.ai
Sales
Popularity
Clay
High
People.ai
Very High
Description
Clay
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
People.ai
People.ai is an AI Revenue Platform that leverages sales automation and AI to help sales teams grow revenue, create consistent sales processes, and develop more effective teams. It provides actionable insights and streamlines operations by identifying at-risk accounts and offering features like ClosePlan AI for account research and scoring.
Features
Clay
75+ built-in data providers
AI-powered lead research
Automated web scraping
CRM enrichment (Salesforce, HubSpot)
Advanced outbound sequence personalization
People.ai
AI Revenue Platform
Sales Automation
ClosePlan AI
Action Orchestration
Revenue Growth Acceleration
Key differentiators
Clay
People.ai
- Patented AI for sales automation
- Comprehensive revenue activity capture
- Actionable insights & user-centric design
- Seamless integration ecosystem
- Enterprise-scale data management
Other comparisons
FAQ: Clay vs People.ai
Clay: Scale your outbound with better data and AI. People.ai: AI Revenue Platform for Sales Teams. Both tools take different approaches to address similar needs.
Clay offers a freemium plan, while People.ai is a contact tool.
The best choice between Clay and People.ai depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
Clay offers: 75+ built-in data providers, AI-powered lead research, Automated web scraping, CRM enrichment (Salesforce, HubSpot). People.ai offers: AI Revenue Platform, Sales Automation, ClosePlan AI, Action Orchestration.
Based on our data, People.ai currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.
People.ai offers a free trial, but Clay does not.
People.ai offers 20 integrations (salesforce, oracle-eloqua, marketo, outreach, clari...) compared to 0 for Clay.
