Apollo.io
AI sales platform for outbound, inbound, and automation.
VS
Clay
Scale your outbound with better data and AI
Popularity
Apollo.io8,716
Clay6,197
Pricing
FreemiumApollo.io
FreemiumClay
Features
6
Apollo.io
vs
5
Clay
Our verdict
Apollo.io offers an API for integration into your workflows.
Detailed comparison
Criteria
Apollo.io
Clay
Pricing
Freemium
Freemium
Plans & pricing
Free: Free
—
Free trial
No
—
Audience
b2b
b2b
Platforms
Web, Chrome extension
—
API
Yes
—
Open Source
Proprietary
—
Integrations
Slack, Zapier, Salesforce, Hubspot, Gmail, Outlook
—
Categories
Sales, Marketing
Sales, Marketing
Popularity
Very High
High
Description
Apollo.io is an AI sales platform designed to accelerate B2B sales. It offers solutions for outbound prospecting, inbound lead qualification, and deal automation, helping businesses close more deals faster with smart data. The platform provides capabilities for efficient deal execution and workflow automation.
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
Pricing
Apollo.io
Freemium
Clay
Freemium
Plans & pricing
Apollo.io
Free: Free
Clay
—
Free trial
Apollo.io
No
Clay
—
Audience
Apollo.io
b2b
Clay
b2b
Platforms
Apollo.io
Web, Chrome extension
Clay
—
API
Apollo.io
Yes
Clay
—
Open Source
Apollo.io
Proprietary
Clay
—
Integrations
Apollo.io
Slack, Zapier, Salesforce, Hubspot, Gmail, Outlook
Clay
—
Categories
Apollo.io
Sales, Marketing
Clay
Sales, Marketing
Popularity
Apollo.io
Very High
Clay
High
Description
Apollo.io
Apollo.io is an AI sales platform designed to accelerate B2B sales. It offers solutions for outbound prospecting, inbound lead qualification, and deal automation, helping businesses close more deals faster with smart data. The platform provides capabilities for efficient deal execution and workflow automation.
Clay
Clay is a go-to-market platform that allows sales and marketing teams to scale personalized outreach by combining 75+ data providers, web scraping, and AI to enrich leads and automate workflows.
Features
Apollo.io
Outbound Prospecting
Inbound Lead Qualification
Data Enrichment
Deal Execution
AI Assistant
Chrome Extension
Clay
75+ built-in data providers
AI-powered lead research
Automated web scraping
CRM enrichment (Salesforce, HubSpot)
Advanced outbound sequence personalization
Key differentiators
Apollo.io
- Comprehensive sales intelligence
- AI-powered prospecting
- Deal execution tools
Clay
Other comparisons
FAQ: Apollo.io vs Clay
Apollo.io: AI sales platform for outbound, inbound, and automation.. Clay: Scale your outbound with better data and AI. Both tools take different approaches to address similar needs.
Both offer a free or freemium plan. Apollo.io is freemium and Clay is freemium.
The best choice between Apollo.io and Clay depends on your specific needs. Compare their features, pricing, and target audience on this page to find the tool that best fits your use case.
Both are primarily designed for individuals. The choice depends on which specific features you need.
Apollo.io offers: Outbound Prospecting, Inbound Lead Qualification, Data Enrichment, Deal Execution. Clay offers: 75+ built-in data providers, AI-powered lead research, Automated web scraping, CRM enrichment (Salesforce, HubSpot).
Based on our data, Apollo.io currently enjoys greater popularity. However, popularity isn't the only factor — compare features to find the right tool for your needs.
Neither tool currently offers a free trial.
Apollo.io offers 6 integrations (slack, zapier, salesforce, hubspot, gmail...) compared to 0 for Clay.
